Beatles

Behavioural
Change Towards
Climate-Smart
Agriculture

In a nutshell

BEATLES aspires to identify the individual, systemic and policy lock-ins and levers that influence entire food systems behavioural change and to develop transformation pathways of change to accelerate the systemic and systematic transition to climate-smart agriculture and smart farming technologies, fully aligned with the ambitions of the Farm to Fork and Biodiversity Strategies, and the new CAP at regional and EU levels.

Latest News

Bridging the 2030 Consumer Agenda and Climate-Smart Agriculture

On November 19, 2025, the European Commission has adopted the 2030 Consumer Agenda, a strategic plan for EU consumer ...

The European Parliament adopted its position on strengthening farmers’ position in the food supply chain

On 8 October 2025, the European Parliament adopted its position on a proposed regulation aimed at enhancing farmers’ ...

BEATLES Project actively promoted across Slovenia

The BEATLES project has been actively presented and promoted at a range of events across Slovenia, reaching diverse a...

BEATLES project EU Follow

BEATLES project EU @beatles_eu ·

17 Dec

The 2030 Consumer Agenda puts consumers at the heart of the green and digital transition. 🌱📲

BEATLES supports #ClimateSmartAgriculture by connecting consumer expectations with farming realities! 🚜

Learn more 👉 https://shorturl.at/lP97o

Reply on Twitter 2001252069450399802 Retweet on Twitter 2001252069450399802 Like on Twitter 2001252069450399802 3 Twitter 2001252069450399802

BEATLES project EU @beatles_eu ·

12 Dec

🤔 What do Life Cycle Assessments tell us about the true sustainability of plant-based protein products across Europe?

Get all the answers in our synergy-project, @VALPRO_Path, webinar!

🔗Register here:

VALPRO Path @VALPRO_Path

🌱 We invite you to join VALPRO Path #Webinar #6!

Learn what LCAs reveal about Europe’s #plant-based #proteins with Dr Kekes & Dr Fiestas-Flores.

📅 16 Dec, 11:00 AM CET, Online Zoom!
🔗 Register: https://us06web.zoom.us/webinar/register/WN_VFOXJq6SSHW2ERHBgHPqdA

Reply on Twitter 1999434086306431218 Retweet on Twitter 1999434086306431218 1 Like on Twitter 1999434086306431218 1 Twitter 1999434086306431218

BEATLES project EU @beatles_eu ·

10 Dec

🤔 Want business strategies that actually boost #CSA across Europe?

📲 Our PA draws on 142 studies to show the economic and organisational tools that help farmers overcome adoption barriers and scale resilient, sustainable practices.

👉 Download the PA: https://zenodo.org/records/17658610

Reply on Twitter 1998684406672699880 Retweet on Twitter 1998684406672699880 4 Like on Twitter 1998684406672699880 4 Twitter 1998684406672699880

BEATLES project EU @beatles_eu ·

4 Dec

We just completed our webinar & workshop: “ Business models for CSA" organised by our partners @Q_PLANIntl and @SustainableInnE. Thank you to our speakers and to all participants who made the event a success! The recording will be available soon!