Beatles

Behavioural
Change Towards
Climate-Smart
Agriculture

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In a nutshell

BEATLES aspires to identify the individual, systemic and policy lock-ins and levers that influence entire food systems behavioural change and to develop transformation pathways of change to accelerate the systemic and systematic transition to climate-smart agriculture and smart farming technologies, fully aligned with the ambitions of the Farm to Fork and Biodiversity Strategies, and the new CAP at regional and EU levels.

Latest News

BEATLES contributes behavioural insights to ECO-READY policy workshop on food impact and legacy

On 28 January 2026, the BEATLES project participated in the ECO-READY policy workshop โ€œDelivering impact: building th...

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EU Agri-Food Days 2025: BEATLES perspectives on Farmersโ€™ Resilience and Competitiveness

From 15 to 17 December, Brussels hosted the EU Agri-Food Days, the European Commissionโ€™s flagship annual event bringi...

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Bridging the 2030 Consumer Agenda and Climate-Smart Agriculture

On November 19, 2025, the European Commission has adopted theย 2030 Consumer Agenda, a strategic plan for EU consumer ...

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