BEATLES, in collaboration with GOOD and PRUDENT projects, is pleased to announce an upcoming joint webinar titled “Adoption of Sustainable Agriculture: From the Producer to the Consumer.” The event will take place on Monday, February 17th, 2025, from 11:00 to 12:30 (CET), and will be hosted online.
This insightful webinar will explore the connections among the three projects highlighting their impact on promoting sustainable agriculture. The session will feature expert discussions and findings that aim to bridge the gap between producers and consumers in the journey toward more sustainable food systems.
Key Topics to be covered:
- Consumers’ willingness to pay for climate-friendly food and Understanding green consumers: Segments for environmentally-friendly purchases – Insights from BEATLES
- Drivers and Barriers in the adoption of agroecological weed management – Insights from GOOD
- Farmers’ acceptability and perceived efficacy of green nudges to foster more sustainable production patterns – Insights from PRUDENT
- Introducing the ForestAgriGreenNudge project
The webinar will offer valuable perspectives on how sustainable practices can be adopted at both the consumer and producer levels, and the role of various projects in driving these changes.
For more details about the webinar, check out the agenda here.
Secure your spot here!
We look forward to your participation!
